As a successful company, your work does not stop with collecting email addresses and developing an unsubscribe and opt-out process. There are a few things you should keep in mind to maintain a clean list and continue running a successful email marketing campaign. It is highly recommended, for example, to use email validation tool to determine the validity and metadata of email addresses.
Some steps to take to manage and keep your email list in the best possible shape
Here’s a fact: no matter how much monitoring or checking you do; email addresses eventually atrophy or go bad. Email users can either abandon an email account (until the inbox is too full to receive any more messages) or permanently close it down. This is why you get a “bounce” – an email you tried to send bounces back and remains undeliverable.
More bounces have a greater impact on your sender’s reputation because most service providers believe that responsible email senders regularly remove bad addresses from their lists. Spammers typically have high bounce rates.
It is advised not to delete email addresses as soon as they bounce ounce, because what if it is simply a temporary technical failure on the part of the service provider? You can keep your email list clean by removing it from your database after three to five bounces. Keep track of undeliverable addresses and make sure they are removed from your email list as well.
Simple Steps and Tools to Validate Email Addresses
If you decide to open a new email account or trace an unknown or suspicious e-mail from your inbox, you should ensure that the email account you will be using or checking is valid and active. There are no duplicate email addresses. When you try to create an account, for example, you may notice that when you are asked to enter your preferred email address, it may already be in use by another user. Certain websites also require email addresses to be validated to determine whether they exist or not before allowing you to proceed with your transaction or activity. Here are some details about validation that you might find useful.
Fundamental Validation
The first step in validating an email address is to check the required characters, such as the “@” sign and one “.” in a structured or syntactic manner. This straightforward procedure is known as syntax checking.
DNS Verification
A domain name is one of the components of an email address. The domain name must exist and be used by someone with an e-mail address. The Domain Name System (DNS) allows the mail server to receive e-mails.
Validation of SMTP
Another important step in validating email addresses is SMTP validation. The SMTP communicates with the domain mail server to determine whether the email address is valid. If it discovers that the domain is invalid, it refuses to accept it and instead displays an error message.
Making Use of an Email Validator
On the Internet, using an email address validation tool is a very reliable tool. There are several email validation tool. The benefit of using an e-mail address checker is that you don’t have to worry about determining whether or not the domain name or SMTP server is correct because the checker does it for you.